Zach Braff’s ‘Wish I Was Here’ Is Becoming a PR Nightmare

J.W.

Flavorwire

Poor Zach Braff just can’t catch a break. You would think he’d be on top of the world: successful actor-turned-director with a new movie playing at Sundance that just sold for seven figures. But that’s not what’s getting him attention. Variousoutlets have noted that while Braff is riding high in Park City, the Kickstarter backers who financed a significant chunk of the budget for his film, Wish I Was Here, have been reduced to begging for tickets outside of screenings and wondering why they haven’t even received the meager rewards (T-shirts, posters, and the like) attached to their contributions. From a PR standpoint, Wish I Was Here is turning into a cautionary tale on the dangers of mixing direct fundraising with Hollywood inefficiency.

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