An Attempt to Explain the Utterly Inexplicable San Diego Comic-Con

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There are certain traditions that have snuck into our popular culture so quietly and casually that we don’t stop to think how ridiculous they are, and the San Diego Comic-Con (which concluded Sunday) is one of them. Just try explaining it sometime to someone who doesn’t know anything about comic conventions or blockbuster marketing: “Oh, well, it’s a big gathering for fans of comic books and genre films and television and basically all of the expensive things that Hollywood does. They all pack into a California convention center in July — some of them in costume as their favorite characters — and wait in ridiculously long lines so they can go into giant convention halls and geek out over things that haven’t come out yet, but which they think will be cool.”

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